Can’t Wait is a political ad we developed for the Broadbent Institute, once again bringing humour back into the drudgery of politics.
The Broadbent institute is a non-partisan progressive think-tank and wanted to make a humorous ad about the current Canadian election that would inspire progressive voters to get out and vote.
Through a series of five vignettes, the ad captures, in glorious slow motion, the moment of recognition that it’s time to go vote.
High client satisfaction and excellent results for all: close to a million views across English and French social media, amazing earned media and a tangible impact in increasing advanced voter turn out.
Bonus: we had a lot of fun making it!