You Can’t Take Your Kids to Work: Grandparent

Based on the idea that you can’t take your child to work, we came up with humorous spots featuring women and families in untenable situations due to a dearth of childcare options. 

As always, we cast with diversity at the forefront and aimed for not the usual suspects. We made 15 second pre-roll spots and 30 second versions as well, hiring a composer to do a playful and familiar feeling score for the spots. 

This spot features a mom with a lower income job relying on an aging grandparent to provide care for her two kids – an admirable but often strained position for all involved.