In the fall of 2015 the Pollinator team crisscrossed Canada filming CUPE members at work in 8 cities and 6 provinces. The result was the positively epic 3 minute long opening video for CUPE’s National Convention, held in Vancouver.
Spanning four massive screens at the convention, we created an experience that set the tone for the ensuing days, capturing the pride, hard work and political actions of CUPE’s members. Rather than playing the same video on all screens, we treated the four screens as separate parts of one hugely immersive whole – each screen’s images all timed to the powerful orchestral score. Cheering and crying were heard on the convention floor.
Overall, this project raised the bar for convention videos and is still being talked about a year later.