Over the course of the last year we have worked closely with our partner UNICEF Canada to produce 8 videos that provide a detailed overview of the incredible work UNICEF does worldwide, reaching children in the some of the most remote places on Earth.
This video, Who We Are, is the flagship of the project. In six and a half minutes, we take you from the point of crisis, when we become aware of emergencies, and lead you through UNICEF’s history as a UN agency that started helping child victims of World War II to it’s transformation into the world-leading child-focused organization it is today, maintaining permanent offices in 180 countries.
The mission of UNICEF is vastly complex and our major task was to take all the many things they do to help children worldwide and condense it into an emotionally engaging, clear and concise overview. No small task.
This is the result.