You Can’t Take Your Kids to Work: Nurse

Based on the idea that you can’t take your child to work, we came up with humorous spots featuring women and families in untenable situations due to a dearth of childcare options. 

As always, we cast with diversity at the forefront and aimed for not the usual suspects. We made 15 second pre-roll spots and 30 second versions as well, hiring a composer to do a playful and familiar feeling score for the spots. 

This 15 spot with the nurse leveraged the viral phenom of the mother and father who’s children walked in during a live interview and pulled in close over a quarter million views.